Research approaches explained with donuts


Analytics researchWhat’s the best time of day to send promotional emails about donuts?

Design researchHow have donuts served as a source of everyday comfort during the pandemic?

Human-centered designHow might we enable people to find the donut flavors they will enjoy the most?

User researchHow can we design a more seamless experience for first-time donut purchasers?

Market researchHow many people will buy gluten-free donuts this year?

Product marketing researchHow much do consumers expect to pay for this rebranded pack of donuts?

Shelf test researchHow do our donuts perform against our competitors at 10 feet, 6 feet, 3 feet, and 1 foot?



Adriana Valdez Young

Mother, mixed-methods researcher, director of program & faculty at SVA, MFA in Interaction Design, New Yorker.